Persuasive Storytelling: How Campaigning Can Shift Social Norms

CARE Nederland’s Every Voice Counts (EVC) programme (2016-2020) aims to contribute to building effective and
inclusive governance processes in fragile and (post) conflict-affected settings. The programme targets
women and youth to promote their participation and influence in formal and informal decision-making
processes. Certain harmful social norms have been found to be a barrier to the inclusion of women and
youth in governance decision-making. EVC aims to identify and transform such harmful and discriminatory
social norms inhibiting women’s public and political participation.

Copyright photo: CARE Nederland